Destination Greece. Health First
Greece has launched a new campaign aimed at promoting the country as a safe tourism destination amid the coronavirus pandemic.
The half-minute video, which was released by the Greek National Tourism Organization (GNTO) under the slogan “Destination Greece. Health First,” brings together footage of iconic Greek architectural and natural attractions together with the reassuring message that the country complies with all the necessary health and safety protocols.
Greece’s early lockdown and fast response has been very successful and was credited with holding down Covid-19 numbers.
Marketing Greece are the collaboration of private sector tourism to promote Greece as a modern and enticing tourism destination. A non-profit initiative of the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels, and the shareholder is Greek tourism itself.
Their Philosophy is:
“At the heart of everything we do is the fundamental belief that forming synergies and collaborations will enhance the quality and impact of our campaigns. So we work with other organisations and bodies, both private sector and state, under a common vision of promoting and enhancing Greek tourism together. Our aim is to improve the characteristics of the demand for holidays in Greece. In other words, an upgrading in the qualitative aspects of Greek tourism. Mostly, this translates as a higher average spend for tourists visiting Greece, extending the tourism season, and a wider geographical spread of visitors throughout the country. We also target new strategic priorities that have a very specific impact, such as forging a stronger connection between tourism and the Greece’s culture heritage and agri-food sector.”
You can check more about their marketing efforts: https://www.marketinggreece.com/en